If you find yourself struggling over which one to pick, there isn't a huge difference between the two 45mm steel cased timepieces, at least on the software side. Rather, it's a small matter of design that you'll be deciding on. The Q Wander has a curving, multi-finish case with wire lugs while the Q Marshal has a rugged case.
The devices have options for personalization including interchangeable straps in leather, silicone and stainless steel plus plenty of options for customizable dials, including the dial's color, numbering, hand style, color and sub-eyes.
Read next: Best smart analogue watches 2016
With Android Wear, both the Q Wander and Q Marshal feature touchscreens, always-on displays and a haptic sensor that vibrates when you receive a notification like calls, text messages, emails and app alerts. You can also view texts and emails on your smartwatch when it's paired with an Android or iPhone device. However Android smartphone users can also respond to messages from the smartwatch by tapping the touchscreen or by using voice commands while Apple users cannot.
On the fitness front, the Fossils have activity tracking and step to monitor walking, jogging and running. Google Fit, Under Armour's UA Record, UP by Jawbone and MyFitness Pal are all also integrated.
The Fossil Q Wander and Q Marshal smartwatches are up for pre-order on 12 August starting at $295. It's a hefty price but considering Fossil has a huge lineup planned with some wearables out and more on the way, there's likely something for everyone including the budget conscious - if $95 sounds appealing, maybe the Fossil Q Motion fitness tracker?