When we talk about the wearable tech industry, we're not just talking about a new genre of gadgets hitting the shops, we're talking about a device and ecosystem driven movement that changes the ways people live their lives: a genuine paradigm shift in human behaviour.
That's why we created Wareable.
We're excited to be the authority on wearable technology – your one stop shop everything that's going on in this brave new world. We'll be bringing you all the news and reviews of the latest products and we'll also be digging deeper; taking an in-depth look at the people, places, trends and ideas that are dictating the direction of wearables.
But while we're excited we're also realistic. In the early days of the revolution there are bound to be a few bandwagon jumpers: brands and devices that are pimped and hyped to an unsuspecting public in order to take advantage of the early adopters' buzz of excitement. We're here to sort the wheat from the chaff. To inform you about the devices and platforms that are genuine game changers and warn you about the wearable red herrings.
The ethos of our tagline, “Tech for your connected self", is important: we don't cover exclusively wearables, but devices must personally connect or be smart in some way.
So our promise to you is simple. We stand for:
Sponsored features promise
To keep the whole thing going, Wareable runs display advertising on the site. We also use affiliate links to online retailers but every single recommendation comes from our editorial teams in London and San Francisco and remains completely separate to commercial decisions.
We have also started to run a small number of sponsored features. These will publish quality information provided by wearable tech brands, written in the Wareable style and clearly marked with the tag 'Sponsored' and the brand logo. And we won't run an advertorial on a product or company unless we think it will interest our readers.