Hugo Boss has launched its first collection of Smart Classic smartwatches, under the BOSS Watches brand. Available in two mens styles of a stainless steel or rose gold dial, both have croc leather straps and will cost £299 when they go on sale in September in the UK. There's no details on international availability just yet.
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We've seen simple, pared back efforts from Fossil, Skagen, Mondaine and Frederique Constant but these two new Hugo Boss watches will have digital displays. We only have two press shots so far, but perhaps we can expect something like the experimental HP Isaac Mizrahi watch.
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We don't have details on what OS the Smart Classic devices will use either but we do know that HP is behind the tech as part of its partnership with Boss Watches owner Movado.
There's also vibrations for smartphone alerts and messages plus basic activity tracking, tracked via a dedicated Hugo Boss Smart Watch app.
Hugo Boss smartwatches were teased at Baselworld, after HP and Movado announced a partnership to bring connected features to high end watches from Hugo Boss as well as brands like Tommy Hilfiger, Coach and Lacoste.
In terms of design, it's classic Hugo Boss styling with contrasting colours and round, black dials on the watch face. There's no official word on battery life apart from the (obvious) fact that the Smart Classic watches' analogue movements will still tell the time when the smartwatch functionality runs out of power.
The new watches will be available in Hugo Boss and Ernest Jones stores in the UK when they go on sale at the end of the summer. We'll update this story with more specs, details and international availability when we have them.
Update: This story originally reported that the two watches were smart analogue watches with no digital display and the range wasn't part of the HP partnership.