The Tommy Hilfiger TH24/7You (try saying that with a mouthful of chips) is the latest Android Wear smartwatch to go live at Baselworld 2017, completing a trio of new devices within the Movado Group.
Details on the specs and features are a little light at this stage - and the units that we got our hands-on with at the Basel-based watch expo were locked into the demo mode.
First impressions: Tommy Hilfiger TH24/7You review
However, what we do know is that there's no NFC on board the Tommy Hilfiger TH24/7You and that, like its Hugo Boss Touch brethren, there's no optical heart rate monitor either.
The latter is no big deal for a watch that's much more stylish than sporty. We saw both brown leather and a stainless steel strap models and both of which were pretty slick. A lack of NFC is a bummer though, that means no smartwatch-based Android Pay action.
The name is a bit odd but remember, Tommy Hilfiger already has a TH24/7 connected hybrid watch in its armoury.
We're told that the Tommy Hilfiger TH24/7You will go on sale later this year, priced at $299. We'll have a hands-on review up on Wareable in the next few hours, so stay tuned for that.