Google Jacquard is back for epic Adidas soccer insoles collaboration

And EA is getting involved too
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Adidas, Google and EA have teamed up for the latest instalment of Project Jacquard – the Adidas GMR – a pair of connected soccer boot insoles.

The Adidas GMR insoles will measure your performance on the pitch offering feedback on ground covered, as well as kicks and ball control metrics.

But that’s not the full story. The stats will be used within the FIFA Mobile game for player rewards. Adidas states: "The Adidas GMR creates a brand-new category of football innovation that enables players to impact virtual perform."

What that means in non-PR speak, we think, is that how you perform on a real soccer pitch will have implications on how you can spend points within EA's mobile version of the popular FIFA franchise; such as completing unique challenges and hitting milestones to improve their in-game teams and getting rewards and ranking in global leaderboards.

For the uninitiated that are wondering what on earth Google Jacquard is – it’s a smart clothing project from Google’s ATAP (Google Advanced Technology and Projects) division.

It’s seen two product launches so far: a denim cycling jacket made by Levis with touch sensitive controls in the sleeves. This was followed by an Yves Saint Laurent bag that followed in 2018 with touch controls in the straps.

The feature set here is completely different to previous Jacquard outings, which saw touch controls woven to fabric.

For , you'll get a pair of the smart insoles; one active one for your dominant foot (where the sensor slips in) and a dummy one for the other. The battery is said to be good for a couple of matches before you'll need to charge using Micro USB. It's on sale now, directly through Adidas.

You'll have to download the Adidas GMR app first and sync it up with your EA account to start earning the FIFA rewards.

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James Stables


James is the co-founder of Wareable, and he has been a technology journalist for 15 years.

He started his career at Future Publishing, James became the features editor of T3 Magazine and and was a regular contributor to TechRadar – before leaving Future Publishing to found Wareable in 2014.

James has been at the helm of Wareable since 2014 and has become one of the leading experts in wearable technologies globally. He has reviewed, tested, and covered pretty much every wearable on the market, and is passionate about the evolving industry, and wearables helping people achieve healthier and happier lives.

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