And finally is the place where we round up the wearable tech rumour mill, bringing you fully up to speed with what's being reported by the tech press.
It's also a one-stop shop for some of the lesser stories of the week, that didn't land on our dedicated wearable tech news page.
Read on for this week's instalment....
Apple Watch eyes smart strap movement
An Apple patent has been uncovered, detailing a modular accessories system for the Apple Watch that disguises electrical components like batteries, biometric sensors, solar cells and more as links in the watch's metal band.
Apple Insider has the lowdown and it says Apple's idea uses modular links containing working electronic components, which connected like the Apple Watch's Link Bracelet strap, attaching using a flexible conductive material.
LG Watch Style renders impress
It's widely reported that the first smartwatches to showcase Android Wear 2.0 are being built by LG - the LG Watch Sport and LG Watch Style. Alleged (blurry) images of the smartwatch duo leaked out at the start of the week and now we've got an even better look at the latter.
Courtesy of notorious tipster Evan Blass, here's a look at the silver version of the Style. Check out this tweet to see the rose gold version as well.
Blass has already claimed that Android Wear 2.0 will go live on 9 February.
Samsung Gear Fit Pro incoming
Samsung has filed a new trademark application for the Gear Fit Pro brand. There's no more details than that at the moment but the guys at SamMobile suggest it might tap into Samsung's Simband health platform for cloud-sourced health tracking.
The Simband (pictured) featured a variety of sensors that measured data points like oxygen level, body temperature, heart rate and more.
Alexa Trump jokes no more
While the tech industry is only too keen to tell Trump just how it feels about his extreme immigration orders, one company that seemingly is a bit scared of the President is Amazon.
A Reddit user has posted that Alexa doesn't tell jokes about The Donald any longer. Alexa now says,"I don't know any Donald Trump jokes. But you can ask me for a political joke instead."
Here in the UK, trump means fart. Make of that what you will.
Great Amazon deals on fitness trackers
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