Ahead of its latest mobile phone launch, OnePlus has decided to give away 30,000 VR headsets allowing people to tune in and watch its upcoming conference.
Called Loop VR, the hardware looks similar to Samsung Gear VR but is compatible with a wide range of 5-6-inch phones.
OnePlus employed help from VR company AntVR to build the limited edition headset rather than giving out Google Cardboards like its handset launch from last year.
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At the moment, it appears all the Loop VRs' are gone. This means those 30,000 people will get to order the new OnePlus phone first from inside a VR space station which the company is calling "the world's first global shopping experience in VR."
The Loop will ship on 6 June to the lucky few and purportedly, no more will be made after that - which OnePlus is capitalizing on, calling the batch 'collector's items.'
"We believe we, and the tech industry as a whole, have only scratched the surface of what can be done in VR, and there's much more immersive experiences to be had," said OnePlus cofounder Carl Pei.
Pei isn't wrong. Aside from OnePlus, Samsung launched its own phone in VR earlier this year at MWC where people who couldn't attend in person, could 'attend' via the virtual space.
It is a bit gimmicky but it makes sense. Mobile VR is the most accessible way to try out the burgeoning tech - Google has even upgraded Cardboard - so what better way to hype VR than a phone launch?