HTC Vive pre-orders are now live, Oculus Rift orders were out before that, and now with Microsoft opening up applications for the HoloLens Developer Edition, it looks like Google is ramping up its mobile VR too.
It's not explicitly stated that more VR is coming from Google despite rumours the company is working on another one for this year but there's a brand new e-storefront selling Google Cardboard devices for the first time.
The Google Store is also selling Mattel's View-Master and the Goggle Tech C1-Glass VR Viewer which clips onto your phone without a plastic, or cardboard, case.
All the viewers are reasonably priced with Cardboard retailing for $15 (or $25 for two), the View-Master $29.99 and the Goggles hitting the lowest price point at $14.99.
LG released its own VR device a few weeks ago at MWC 2016 in the form of goggles called the LG 360 VR while Samsung announced a new handheld 360 camera.
Full hands on: Samsung Gear 360
Now with Google launching a dedicated space for VR, it's only a matter of time before we start seeing more headsets pop up - though there's quite a handful out already.