It was rolling out to AT&T stores across America and reviews were in progress but LG has decided to stop selling the Watch Urbane Second Edition LTE. That's right, it's cancelled. Indefinitely. Someone messed up.
But why? This is a bit of a mystery. We know that the Watch Urbane 2 is a bold hardware effort from LG. It adds 3G and 4G coverage on the go, voice call and speaker functionality, a 348ppi display, bigger battery and multiple function buttons to what we've seen before on the Watch Urbane.
We can only guess that the hardware issues are related to either the tether-free calls and connections or else something else that would be a deal breaker like the screen or battery life.
Here's what LG actually had to say (via Android Police): "Late in the quality assurance process for the LG Watch Urbane 2nd Edition LTE, our engineers were made aware of a hardware issue which affects the day-to-day functionality of the device.
"After further investigation, the decision was made to cancel the rollout of the Urbane 2nd Edition LTE due to the complicated nature of the issue."
As for if and when we will see the device hit shops again, LG stated that "this will be decided at a later time" which isn't particularly reassuring. AT&T is telling customers who have ordered an LG Watch Urbane 2 that they can either get a full refund or swap it for another smartwatch in its range due to a "quality" issue.
Plus Verizon has also stopped delivering Watch Urbane 2s to customers who pre-ordered the device with its rollout "on hold".
Still, there are some second gen Watch Urbanes in the wild with some buyers looking for some reassurance that it won't blow up on their wrists. One theory is that it's not a safety issue - or LG would have to disclose it - but in fact, operators like AT&T could be annoyed that users can buy the watch from them then use it with another network like T-Mobile. Curiouser and curiouser.
The Watch Urbane 2 is the first Android Wear watch to make use of the new untethered functionality of Google's smartwatch OS.
It's the first watch to use the new features that Android 6.0 Marshmallow brings to smartphones but the latest (vague) confirmation from Google says that the update will be coming over the air to existing smartwatches "in the coming months".
The SDK is now available to developers and the Android Marshmallow will also allow Intel x86 support (for the Tag Heuer Connected), speaker support (for playing audio files) and a new permissions model which lets you toggle exactly what each app has access to such as your location. Plus there's some extra gestures such as slowly turning your wrist away then flicking it back to pull down the settings menu.