The Huawei Watch Fit has launched ahead of IFA 2020, and it's a fitness smartwatch with a low $110 price tag.
The most striking detail of the Huawei Watch Fit is the stretched, rectangular design.
The screen has a 456x280-pixel resolution and measures 1.64-inch diagonally. And it weighs just 38g, making it around the same weight as a Fitbit Charge 4 fitness tracker.
And that's really where we can make sense of the Huawei Watch Fit. It's almost a smartwatch/fitness band hybrid, offering something from both worlds.
It's aimed at a less serious, younger crowd who might be considering a fitness tracker and have embraced working out at home during lockdown.
And that's where the unusual screen comes in.
Focus on workouts
The Huawei Watch Fit comes with 12 built-in, guided workouts, which can be followed on the watch itself. This includes up to 44 guided positions.
There are also 96 workout tracking profiles, offering a dizzying array of tracked sports.
And it looks like Firstbeat analytics are part of the Watch Fit, just as we've seen on the Huawei Watch GT2e, with Recovery Time, VO2 max, Training Effect and other heart rate variability based metrics also tracked.
The rest of the specs look pretty complete. There's on board GPS, a PPG heart rate monitor with SpO2 tracking and even a barometer.
And there‚Äôs 10 days of battery life and 5ATM water resistance.
There's a speaker and microphone, and it's able to take calls.
A tall screen ‚Äď like we saw in the old days of the Microsoft Band and Samsung Gear S ‚Äď can be pretty uncomfortable on the wrist, and a 1.64-inch display will struggle to be unisex.
Lots of people don‚Äôt want their wrist being dominated by a screen.
But then there's the price. At $110.99), it looks like seriously good value.
It's set to go on sale on 16 September.
The Huawei Watch Fit is clearly aimed at a fitness audience, and we‚Äôre going to presume the screen enables specific outcomes related to working out.
If that‚Äôs something like on-watch guided workouts it could be an attractive proposition ‚Äď but the screen shots show a cartoony, pretty entry-level looking experience that doesn‚Äôt quite gel with the form factor.