Tech for your connected self

Frederique Constant's first touchscreen smartwatch could be on the way

Event invite points to watchmaker making the jump from the hybrid leagues

After releasing a host of hybrid smartwatches along with a beautiful smart strap over the last few years, traditional watchmaker Frederique Constant could be set to unveil its first touchscreen-packing smartwatch.

The Swiss company has been teasing customers with emails featuring the tag line "Are you ready for the 3.0 watch generation?", accompanied by a futuristic watch graphic and a 'Save The Date'. While this represents an admittedly loose connection to any potential release of a fully fledged smartwatch, we won't know for sure until the watchmaker reveals all in New York on 21 February.

Read this: Our pick of the best hybrid smartwatches

Naturally, there's the possibility that Frederique Constant decides to avoid the smartwatch path and instead update its smart analogue collections. And this wouldn't be the end of the world. The Frederique Constant Horological Smartwatch Classics, despite forcing around 14 syllables from you to say, was easily one of the prettiest hybrids we tried on last year. And while there was a lack of notification support, it did adequately manage to track daily activity and also featured a rich companion app.

Frederique Constant appears poised to unveil a touchscreen smartwatch

But while we would welcome another hybrid with some slight improvements, this does feel like the perfect time for the watchmaker to enter the smartwatch scene and start competing with other luxury brands, such as Tag Heuer (who have, to date, released three touchscreen smartwatches), Montblanc and Louis Vuitton.

If it were to make the leap, the notification woes we experienced with the Horological Classics would be solved, and it would almost certainly run on Android Wear and bolster Google's army of watch partners.

For now, this is all reckless speculation, but more and more quote-unquote traditional watchmakers are exploring touchscreen smartwatches with each passing year. Sooner or later, Constant will surely join the ranks and we might not have to wait too long to find out.

Frederique Constant appears poised to unveil a touchscreen smartwatch


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1 comment

  • oskeladden says:

    There's an interesting interview with Peter Stas in today's L'Agefi (the Swiss one, not the French one). He has this to say about connected watches (rough translation from French):

    "In 2015, we were in fact the first Swiss company to launch a connected mechanical watch and we presented five models at Baselworld. Today, these connected watches represent ten percent of our turnover and the trend is on the rise. The concept of connected watches goes well with the image conveyed by our brand. In February 2018, we will be announcing new developments in this niche. [...] [Apple's] first version [of their watch] had ups and downs but the third version is much better and could create serious problems for the Swiss watch industry. In my opinion, the focus on health functions (rather than logging and fitness functions) is a winning strategy."

    If I'm not reading too much into it, it sounds like they're planning to do something health-related in the new edition? We'll know soon enough, I guess!

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