Ringly goes live with new GO smart bracelet collection

The company's mindfulness exercises will also debut alongside
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Smart jewellery company Ringly has announced a new collection of bracelets, offering a refreshed look with the same internal features.

The new Ringly GO bracelets launch around a month after the group released its Aries spring collection, with the app platform this time receiving a makeover alongside the new jewellery.

Read this: The best smart jewellery

Mindfulness exercises will now be available through the companion, as well as the usual setting and tracking of physical goals, allowing users to take advantage of audio meditation and breathing exercises.

The Ringly GO bracelets will feature a 14k gold plating or stainless steel finish, coming in two different styles - black or blush-nude, seen below - with interchangeable leather straps.

But despite the new look, much of the same is still involved under the hood. Users will be able to keep track of their steps, distance and calories, create goals and receive alerts through vibrations or colours - all within a battery life of two to three days.

Ringly goes live with new GO smart bracelet collection

"Tracking wellness and personal health is as important as it is relevant to our culture, and therefore the logical next step for us, further supporting our belief that wearable tech can be more discreetly integrated into our lives," said Ringly CEO and founder Christina d'Avignon.

As we noted during the Ringly spring launch, it's encouraging to see a wider launch of smart jewellery to help mimic the release of regular pieces. With Fossil Group brands such as Kate Spade and Michael Kors set to provide competition, though, whether the company can continue to progress remains to be seen.

The new Ringly GO collection is available from today from 200 of US retailer Target's stores, as well as online here, for $125.

Ringly goes live with new GO smart bracelet collection


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Conor Allison


Conor moved to Wareable Media Group in 2017, initially covering all the latest developments in smartwatches, fitness trackers, and VR. He made a name for himself writing about trying out translation earbuds on a first date and cycling with a wearable airbag, as well as covering the industry’s latest releases.

Following a stint as Reviews Editor at Pocket-lint, Conor returned to Wareable Media Group in 2022 as Editor-at-Large. Conor has become a wearables expert, and helps people get more from their wearable tech, via Wareable's considerable how-to-based guides. 

He has also contributed to British GQ, Wired, Metro, The Independent, and The Mirror. 

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