Ringly adds new Aries smart jewellery styles for spring - but no new tech

Gemstones ahoy!
Ringly's new smart jewellery styles

Before Motiv was stealing headlines, New York smart jewellery startup Ringly had already added activity tracking to its Aries smart rings and bracelets.

Christina Mercando d'Avignon's outfit is back, not with new tech but five new styles for the SS17 season. The overall look of the pieces hasn't changed but there are a bunch of new gemstones to choose from including Howlite, White Moonstone, Purple Jade and Amazonite.

You can choose from shiny 14k gold plating, rose gold plating or a polished stainless steel finish and either a crystal or pyramid stud detail. The bracelets come in two sizes S/M and M/L and the rings are available in 5, 6, 7, 8 and 9.

Read this: How to style your smartwatch with the SS17 trends

The latest batch of Aries smart rings and smart bracelets don't offer any new features - we've been waiting for NFC payments since Mastercard announced a partnership with Ringly in late 2015.

Ringly has four new smart jewellery styles for spring

That means the main features look like this: phone alerts via vibrations and customised LEDs including for around 100 apps (including WhatsApp, Gmail, Uber and Snapchat) plus activity tracking - steps, distance, calories burned - and goal setting in the Ringly app. Battery life is two to three days for both the ring and the bracelet.

It's nice to see Ringly lead the charge for wider collections of connected fashion accessories, to mimic how regular jewellery is launched. It is facing more competition than ever, though, not only from new startups like Motiv but also from the Fossil Group. None of its brands have launched a smart ring yet but smart jewellery is one of its three main categories it is working on and we've seen a few bracelet-style trackers from brands like Kate Spade.

Ringly's spring collection of smart jewellery is available now, from $165, via Ringly's website.

Ringly has five new smart jewellery styles for spring


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