DKNY has unveiled the DKNY Minute, a hybrid smartwatch and the first piece of wearable tech from the New York-based fashion house. Due to launch at the end of the year - or 'Holiday 2017' - it's one of the Fossil Group's many new devices launched this week at Baselworld.
Clearly an everyday women's watch, from what we can see from the single press pic, it's a subtle, rose gold finish watch body with a black watch face, complete with the white DKNY logo, gold coloured watch hands and white indices around the dial.
Interchangeable straps will be available in black and red, both ribbed with matching rose gold finish buckle. We're not sure yet whether the Minute will come in just one style or a range.
There's no touchscreen, instead the DKNY hybrid will track activity and send this data to iPhones and Android phones via Bluetooth. As with its Fossil Group siblings, the Minute will also vibrate when to alert the wearer of phone calls, messages and apps notifications.
There's three 'pushers' (physical buttons) on the right hand edge of the watch and these will be customisable via the app too. So, you can assign these to functions like take a selfie or control music via your smartphone. This is the only real new feature that Fossil Group is adding to its licensed designer hybrid lines, the focus seems to be on keeping things simple and offering hundreds of different styles.
As a whole, Fossil Group says its 2017 line-up will be "slimmer, sleeker and smarter" than last year's cohort. There's no word on how much the DKNY Minute will cost yet either though expect designer pricing here.
Check out our Baselworld 2017 hub for all the smartwatch and hybrid watch news from the watch and jewellery show.