Google – sorry, we mean Alphabet – has just opened up a new realm of wackiness for smartwatches and mobile devices by unleashing Android Experiments, "giving people more ways to come together to imagine and create."
If that sounds a bit wishy-washy, that's because it's kind of the intention.
Android Experiments, like Chrome Experiments that launched back in 2009, is an open source platform that gives developers the opportunity to create widgets, apps and effects across Alphabet's suite of mobile platforms - i.e. smartphones, tablets and smartwatches.
Essential reading: Installing apps on your Android Wear smartwatch
The aim is to "encourage more developers to challenge how we interact with the devices we use every day".
People can submit their ideas to the platform and, if approved by the powers that be, they will appear on Google Play for users to download.
So far, the Android Wear experiments are limited to live wallpaper style apps - the most notable being Time Mesh, which reacts to your levels of calmness, apparently.
Here's hoping for better ideas soon.
In the meantime, check out our guide to the top Android Wear apps to download now.