Huawei and Apple posted big smartwatch gains, as the industry surged in 2021 according to a new report.
CCS Insight has released its annual Wearables Report of global wearables shipments, and the big conclusions are that smartwatches are still hot, especially among Android users.
The report estimates that 232 million wearables were shipped in 2021, up from 193 million in 2020.
Apple was still the big winner, increasing shipments by 19% in 2021 over 2020. However, its market share is diminishing, as rivals catch up – and CCS Insight puts this down to increased interest from Android smartphone owners.
Smartwatch and fitness tracker shipments worldwide 2021:
|Apple||44 million||52 million||19%|
|Huawei||32 million||45 million||43%|
|Zepp||46 million||38 million||-18%|
||15 million||14 million||8%|
|Samsung||11 million||13 million||18%|
|Other||47 million||71 million||52%|
|Total||193 million||232 million||20%|
“As Android smartphone users start to show more interest in smartwatches, Samsung saw a positive sales trajectory in 2021, with its latest Galaxy Watch, which now uses Google’s Wear OS platform, proving a hit with owners of Samsung smartphones,” said James Manning Smith, Senior Analyst at CCS Insight.
With Wear OS 3.0 on the horizon and a possible Google Pixel Watch – that trend could become even stronger in 2022.
And Huawei was also a big winner. It grew its smartwatch shipments 19%, with the launch of the Huawei Watch 3 and Watch GT 3, and its entire wearables base by over 40%.
Samsung also saw an 18% growth in wearables in 2021, fuelled by the Galaxy Watch 4.
With winners come losers and Fitbit (technically Google) saw a reduction in its shipments, with an 8% decline across smartwatches and fitness trackers despite the launch of the Charge 5.
And Zepp Health also declined steeply with an 18% drop in shipments, after a quiet 2021.
The results of the 2021 Wearables Report aren’t hugely surprising, but confirm the trends around the growth of lower cost smartwatches and the huge potential of the Android market.
And it’s clear that the wearables industry show no sign of stopping its rapid growth.
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