Google Glass, remember that? A couple of years back it was the next big thing in tech but even its makers seem to have got bored of it in the last 12 months.
But that hasn't stopped Tesco from boasting about being "the first retailer to launch a customer Glass enabled service".
See also: Best Google Glass apps
The app, which Tesco describes as "basic" (isn't that Sainsbury's tag?) lets existing Tesco online customers browse items, check out the nutritional gubbins and add things to their shopping basket. It's not the exciting real world AR experience you might be imagining.
It's, therefore, about the most pointless use of Glass we've heard of yet and, despite being about 18 months late to the party, the miscounting retail giant, is pretty excited. Or a bit excited. Actually it seems like it's a bit nonplussed according to Pablo Coberly, innovation Engineer at Tesco Labs.
Essential reading: What's wrong with Google Glass?
“We don’t envisage Glass becoming the new platform for shopping as its functionality is different, and more immediate," he explained.
"Instead, it compliments other devices and integrates shopping into everyday life because products can be ordered or added as and when customers realise they need replacing.”
Multi-device virtual shopping, that's definitely what people want.
The Tesco Grocery Glassware app is free, and available now.
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By Paul Lamkin
Wareable Media Group co-CEO Paul launched Wareable with James Stables in 2014, after working for a variety of the UK's biggest and best consumer tech publications including Pocket-lint, Forbes, Electric Pig, Tech Digest, What Laptop, T3 and has been a judge for the TechRadar Awards.
Prior to founding Wareable, and subsequently The Ambient, he was the senior editor of MSN Tech and has written for a range of publications.