Apple AI health coaching could be coming to the Apple Watch

'Quartz' is reportedly set to arrive as a paid-for service in 2024
Wareable apple watch activity health
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Apple is developing an AI health coach that will harness data from the Apple Watch to help deliver personalized suggestions and programs for diet, sleep, and exercise.

That's according to a new report from Bloomberg, which suggests that the project - codenamed 'Quartz' - will land as a paid-for service at some point in 2024. 

It will reportedly be separate from the Apple Fitness+ app, with multiple teams internally working on the project ahead of the potential release date next year. 

"The new coaching service - codenamed Quartz - is designed to keep users motivated to exercise, improve eating habits and help them sleep better, according to people with knowledge of the project," the report notes.

"The idea is to use AI and data from an Apple Watch to make suggestions and create coaching programs tailored to specific users.”

As well as being separate from the company's own fitness class service, the Quartz app will also stand alone from the Apple Health app, which is also rumored to begin incorporating a new journal feature. 

According to Bloomberg, the Apple Health app will soon ask users to input their mood and answer questions relating to their day in order to spot trends over time - kind of like we're seeing with Whoop's new Insights feature.

At this stage, this appears likely to land as part of iOS 17 and watchOS 10, with Quartz, as we say, slated to arrive next year, instead. 

We should see all the latest Apple software developments at WWDC 2023 in early June, so stay tuned for all the new features - and potentially the Apple mixed-reality headset unveiling.

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Conor Allison


Conor moved to Wareable Media Group in 2017, initially covering all the latest developments in smartwatches, fitness trackers, and VR. He made a name for himself writing about trying out translation earbuds on a first date and cycling with a wearable airbag, as well as covering the industry’s latest releases.

Following a stint as Reviews Editor at Pocket-lint, Conor returned to Wareable Media Group in 2022 as Editor-at-Large. Conor has become a wearables expert, and helps people get more from their wearable tech, via Wareable's considerable how-to-based guides. 

He has also contributed to British GQ, Wired, Metro, The Independent, and The Mirror. 

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