Tag Heuer goes for broke with a $9,900 rose gold Connected smartwatch

That's 27 Apple Watches worth of Tag
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The average person thinks a smartwatch should cost around $200. So of course Tag Heuer has a new solid, 18-karat rose gold Connected costing ... $9,900.

It's pretty outrageous but we kinda love it. After all, Tag has much more right to be building luxury smartwatches than Apple ever did and Cupertino gave up on its solid gold smartwatch plans. Plus, Tag just deservedly picked up Highly Commended in our Smartwatch of the Year category at our first Wareable Tech Awards.

Read this: The full in-depth Tag Heuer Connected review

There doesn't appear to be any difference with the first grade 2 titanium smartwatch - it's an Android Wear watch, it's powered by Intel Atom, has a crisp 360 x 360 1.5-inch LCD display and will no doubt launch with some swanky new custom watch faces. It will be available at Tag stores this autumn, but we don't have a firm release date.

As with the original, you can trade in a Tag Heuer Connected after two years of use to get a mechanical Tag. In the case of the original, you had to part with more cash for the trade-in but we're not sure the exact arrangement here.

It certainly fits with the idea that Tag possibly sees smartwatches as a fad or a gateway to more expensive timepieces, though. This can't just be a pretty marketing device for fancy dumb watches, right? Right?

Source: Hodinkee

Tag Heuer goes for broke with a $9,900 rose gold Connected smartwatch

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Sophie was Wareable's associate editor. She joined the team from Stuff magazine where she was an in-house reviewer. For three and a half years, she tested every smartphone, tablet, and robot vacuum that mattered. 

A fan of thoughtful design, innovative apps, and that Spike Jonze film, she is currently wondering how many fitness tracker reviews it will take to get her fit. Current bet: 19.

Sophie has also written for a host of sites, including Metro, the Evening Standard, the Times, the Telegraph, Little White Lies, the Press Association and the Debrief.

She now works for Wired.

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