Smaller, women-friendly Tag Heuer Connected Modular is coming in October

Tag CEO confirms the daintier watch will arrive later this year
Tag Connected Modular for women confirmed

A 39.45mm, unisex Tag Heuer Connected Modular 45 smartwatch is set to launch in October 2017. So says Jean-Claude Biver, Tag Heuer's CEO, cheese lover and gift to humanity, who confirmed the watch in a Q&A following the main crossbow-and-cheese packed event in La Chaux-de-Fonds, Switzerland.

We don't have an image of the new device yet but we will update this story when we get it. The 39mm watch follows the Tag Heuer Connected Modular 45, the 45mm Android Wear 2.0 smartwatch, going on sale today in a limited edition of 15,000 units.

Read this: Meet the smart assistant packed inside the new Tag smartwatch

We already knew that a women friendly watch was in the pipeline. Back in January, after describing the new GPS and payment features of the Modular 45, Biver said:

"In addition, the new series will feature a smaller watch for women and the Asian market and a larger one than ever before. We will also offer different colors and materials."

So it looks like Tag Heuer is sensibly targeting smaller wrists, though it is a shame we didn't get a simultaneous launch with the 45mm version. We don't have any more details - we assume it'll have a slightly smaller display and be lighter, though we'd also hope Tag doesn't ditch the NFC, GPS or water resistance.

As for appealing to women, the new Modular 45 is undeniably a men's watch but it comes in titanium, ceramic and rose gold with lugs available in a range of colours including rose gold. Plus, last year Tag Heuer put out a $9,900 18K rose gold Connected (pictured). Equal rights for fancy watch buyers, hey.

A smaller, unisex Tag Heuer Connected Modular is coming in October

1 Comment

  • Watchy says:

    'for women'..? How about for men that don't want a thick brick like wall clock stuck to their wrist? The current 45mm watch looks ridiculous in every single picture of every man I've seen wearing it. If tag's ceo insists on calling the smaller variant a woman's watch, he will alienate men who would have tried it. Why not make a watch in the ~42mm range which is the standard modern size for real watches of this shape?

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