LG Watch Urbane Luxe takes on Apple Watch with 23-karat gold model

Look posh without spending $10K - on sale now at Reeds Jewelers
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Last month, LG announced a collaboration with jewellery brand Reeds to distribute a limited edition version of the company's popular Watch Urbane turns the Android Wear device into a luxury item.

The LG Watch Urbane Luxe, now on sale for $1,200, features a 23-karat gold watchcase and handcrafted alligator leather strap. It also has a gold clasp inspired by Louis Cartier's classic watch design from 1910.

Essential reading: Apple Watch v LG Watch Urbane

"This blending of craftsmanship and technology is a natural evolution of the smartwatch, which is becoming more of a lifestyle accessory than a piece of hardware," said Chris Yie, vice president and head of marketing communications for LG. "We think this is a good direction for wearables and we want to encourage this transformation."

The luxury watch features the same technical specifications as the regular Watch Urbane, but looks like a fancy timepiece. It also comes in a sleek lacquer case to really make you feel special.

There will only be 500 of these exclusive luxury watches made and each will be engraved with a serial number for authenticity.

The most famous luxury smartwatch on the market thus far is Apple Watch Edition, which starts at $10,000. LG's lower cost, but much more exclusive model is in a position to attract buyers that are in the market for a posh timepiece, but aren't willing to invest too much in an ever-changing tech market until they are sure that $10,000 will last longer than five years.

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Paul Lamkin


Wareable Media Group co-CEO Paul launched Wareable with James Stables in 2014, after working for a variety of the UK's biggest and best consumer tech publications including Pocket-lint, Forbes, Electric Pig, Tech Digest, What Laptop, T3 and has been a judge for the TechRadar Awards. 

Prior to founding Wareable, and subsequently The Ambient, he was the senior editor of MSN Tech and has written for a range of publications.

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