Apple boss Tim Cook took to the Yerba Buena Center in San Francisco on Monday to reveal that the Apple Watch will go on sale on 24 April with prices starting from £299 / $349. You can pre-order from 10 April.
That price-tag gets you the 38mm Apple Watch Sport, you'll have to fork out £40 / $50 more for the 42mm model.
Must have extras: Best Apple Watch accessories
The plainly named Apple Watch has prices starting from £479 / $549 for 38mm and $599 for 42mm, going right up to £949 / $1,000+ .
The Apple Watch Edition, with its luxury materials, has prices starting at £8,000 / $10,000 and will have limited availability at selected stores.
You will, of course, need an iPhone to run an Apple Watch; the new smartwatch will work with the iPhone 5, 5c, 5s, 6 and 6 Plus.
Essential guide: Everything you need to know about the Apple Watch
The Apple Watch's Retina display is made from a single crystal of sapphire and the Cupertino company's debut wearable uses two physical buttons, as well as a touchscreen, for the controls; the most important of which is the Digital Crown, which looks like a traditional watch dial but acts as a zoomer, navigator and home button.
Apps obviously play a big part of the experience - check out our in-depth feature of the best Apple Watch apps in development, we've been talking to the people making them.
See also: Apple Watch apps - a new way of thinking
The Apple Watch, of course, has health and fitness aspects and it also has the Apple Pay system built right in, adding your cards in virtual format to your device, making instant payments a cinch.
Analysts predict that around 20 million Apple Watch models will be sold in 2015.
Will you be buying one? Let us know using the comments below.