Millennial women are apparently really into sleep tracking

Snores not steps
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Every so often we get a glimpse into why different sets of people are interested in buying wearable tech. And renting it.

Lumoid, which launched in 2015, lets you rent wearables, an Apple Watch say or a 'kit' of smartwatches to compare for a week, to try before you buy and has been surveying its users about what they are looking for.

Read this: The best sleep trackers and monitors

The headline finding is that over 72% of millennial women were looking for a tracker solely to monitor their sleep, citing things like feeling tired in the morning and wanting to know more about their sleep patterns.

Older women tended to say they are more keen on fitness tracking features like step counting, heart rate and setting goals. But many companies, like Fossil Group, which offers sleep tracking on all its hybrids, make no secret that they see their success in wearable tech relying on sales to millennials.

Male customers of Lumoid, meanwhile, reported that they were more interested in smartwatches than fitness trackers and were more likely to say that both smartphone notifications and stand/breathing posture guidance and vibrations throughout the day were an important function.

Take the results for what they are - Lumoid doesn't give the stats as to how many customers it has surveyed to date. Still, it helps to build up a picture of where we might see big sales and real benefits to users in future. Fitbit, which is also targeting women, is focusing more and more on sleep; there are interesting startups like Circadia coming up, while Apple also acquired sleep startup Beddit last year.

Source: Inc

Millennial women are apparently really into sleep tracking

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Sophie was Wareable's associate editor. She joined the team from Stuff magazine where she was an in-house reviewer. For three and a half years, she tested every smartphone, tablet, and robot vacuum that mattered. 

A fan of thoughtful design, innovative apps, and that Spike Jonze film, she is currently wondering how many fitness tracker reviews it will take to get her fit. Current bet: 19.

Sophie has also written for a host of sites, including Metro, the Evening Standard, the Times, the Telegraph, Little White Lies, the Press Association and the Debrief.

She now works for Wired.

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