The vending machines are dropping in five locations
Snap has confirmed its Spectacles will finally make the leap across to Europe, with five vending machines holding the smartglasses set to drop from today.
The same yellow Snapbot machines that marked the company’s dip into the hardware space in the US last year will now be seen in London, Berlin, Venice, Barcelona and Paris, with Snap indicating that the glasses will be on sale for £129.99.
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The vending machines will, unimaginatively, be located at the London Eye and Eiffel Tower. The glasses will also be available online and be available to ship to European shores in teal, coral and black.
When announcing the product and an intent to shift from an app developer into a camera company back in September, Snap chief executive Evan Spiegel said: “It’s about us figuring out if it fits into people’s lives and seeing how they like it.”
And if Snap Spectacles sales figures are anything to go by, that adoption into people’s lives has been relatively steady. The glasses only began selling outside the Snapbot vending machines in February and the company has sold an estimated 90,000 as of last month.
While this pales in comparison Snap’s mammoth 301 million monthly Snapchat users, it’s also a figure that’s hard to judge too harshly since it still leads the way in this field.
However, the big question now becomes whether its wider launch, both into the online world and in Europe, can see it become a staple of user’s summer Snapchat activity. If it does, expect to see plenty of of wide-angle Snap Stories from people having more fun than you.