After briefly appearing in leaks earlier this year, the Amazfit Falcon has now been given an official release - boasting a premium titanium design, more tracking modes than you can shake a fist at and a relatively cheap price tag.
The $500 / £500 Falcon is in the same arc as outdoor GPS watches like the Garmin Fenix 7 and Coros Vertix 2, and actually represents quite a big step up in looks and performance from Amazfit's own budget-end T-Rex 2.
The company notes that the case is made from aircraft-grade TC4 titanium, while also being tough enough to achieve a MIL-STD 810g military-grade certification and survive water depths up to 20ATM.
Like other Amazfit devices, it runs on the company's Zepp OS, and users will be interacting with it via the 1.28-inch AMOLED touchscreen, which features 416 x 416 pixel resolution and brightness of up to 1,000 nits.
That should make it very readable in sunny conditions, something that's also bolstered by the anti-fingerprint coating on the Sapphire Crystal Glass.
The design sounds pretty impressive. However, as with all these premium sports watches, the Falcon will likely fly or die based on its tracking accuracy and features.
And, at least on paper, the signs are encouraging on that front. Amazfit indicates that the Falcon will support dual-band GPS (L1 and L5) and six satellite positioning systems, which, while not quite on the level as Garmin's multi-band tracking, is still solid. It should also mean that real-time navigation and mapping are relatively reliable.
There's also room for 150 indoor and outdoor sports modes, as well as the Zepp Coach, and exercisers can sync their data with all the major third-party apps, such as Apple Health, Strava and Google Fit.
In terms of health features, the watch boasts heart rate monitoring, blood oxygen readings, sleep tracking and stress measurements.
With up to two weeks of battery life claimed by Amazfit, as well, the Falcon looks to be a solid alternative to the top options currently on the market. Whether it's as convincing on the wrist as it is on paper remains to be seen, but we look forward to testing this one out over the next few weeks.