Apple’s wearable business is nearly the size of a Fortune 300 company, says Tim Cook

That's a whole lot of watches and headphones
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Apple's wearables division is approaching the size of a Fortune 300 company, CEO Tim Cook revealed at Apple's annual shareholder meeting.

That means the group, which includes the Apple Watch, as well as the Apple AirPods and Beats headphones, could soon be producing as much revenue as the 300 biggest companies within the US.

Read this: It's about time the Apple Watch tracked sleep

This comes after Cook noted last May that the company's wearables business was individually the size of a Fortune 500 company, suggesting that there's perhaps been some growth between now and then.

Specific numbers, as you might expect, weren't divulged by the Apple supremo, but we do know that the 300th biggest company from Fortune's 2017 list, Alcoa, posted a revenue of $9.3 billion. If Apple is in indeed approaching that area, as Cook intimates, that's a seriously impressive result from its wearables sector.

And the growth is something we imagine the Apple Watch Series 3 played an integral part in, since Apple's Q1 earnings suggested the device was doubling the sales of its predecessor, the Series 2. Total revenue for Apple's wearables were also up 70% year-over-year, making it the company's second largest contributor to revenue growth.

So, from what we know, the signs are all positive for Apple's wearable sector, and it's an area we don't expect to slow down any time soon. Not only has Cook previously stated the company has big plans for the Watch, which is likely to include expanded health capabilities, but its second generation AirPods are also rumoured to bring more advanced smarts to the ear.

Add those two areas to the AR smartglasses the company is reportedly working on behind the scenes, and it may not be too many more years before Apple's wearables are strongly competing with its iPhone.

Apple’s wearable business is nearly the size of a Fortune 300 company, says Tim Cook

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Conor Allison


Conor moved to Wareable Media Group in 2017, initially covering all the latest developments in smartwatches, fitness trackers, and VR. He made a name for himself writing about trying out translation earbuds on a first date and cycling with a wearable airbag, as well as covering the industry’s latest releases.

Following a stint as Reviews Editor at Pocket-lint, Conor returned to Wareable Media Group in 2022 as Editor-at-Large. Conor has become a wearables expert, and helps people get more from their wearable tech, via Wareable's considerable how-to-based guides. 

He has also contributed to British GQ, Wired, Metro, The Independent, and The Mirror. 

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