That launch date, along with a price of $199, was stated by the Taiwanese company directly, through a press release at the end of last week.
"Asus today announced that Asus ZenWatch, its first wearable device powered by Android Wear and produced in partnership with Google, will be available at Best Buy on November 9 for $199, and is coming soon on Google Play," read the statement.
The confusion is twofold because not only is the ZenWatch seemingly not yet on sale through Best Buy, the retail giant also now has the Google powered smartwatch listed as 'coming soon' and has the price stated as $229.99.
Our Asus contact in the UK has told us a launch in Blighty is expected "before Christmas" and we're assured the price will be less than £200.
We've contacted Asus' representatives in the US and hope to have this matter cleared up soon.
Update: It is now available to order