Running apparel giant New Balance has announced that it's to launch a running focused Android Wear smartwatch in 2016.
The as-yet unnamed device is set to rock GPS and built-in storage for smartphone free music listening, and is being built in collaboration with Intel and Google, which will put it head-to-head with the new Moto 360 Sport.
Full coverage: Check out all our CES news, reviews and analysis
It's set to be the first device created from an all-new Digital Sports division within New Balance, which has a mandate to design "athlete focused digital ecosystems."
The company has said that the Digital Sports team will create "devices, embedded technology, such as intelligent sensors integrated into New Balance footwear and apparel; and sports equipment that senses, analyses and provides feedback on the athlete's performance."
The New Balance smartwatch isn't set to launch until 'Holidays 2016' so don't expect too much information this CES. However, with Casio announcing its own sport focused Android Wear smartwatch, it seems Google isn't short of big name brands looking to build with its tech.