Wearables to hit 168 million shipments by 2019: Apple most popular brand

Analyst figures predicting huge boom in popularity for tech's latest market
Wearable tech to hit 168 million shipments

As the year draws to a close, analysts are falling over themselves to make their wearable tech market predictions. According to a new report from research firm Berg Insight, wearable tech shipments will total 19 million in 2014, compared to just 5.9 million in 2013, with a staggering 168.2 million shipments forecast for 2019.

The Berg Insight report states that fitness trackers are still leading the way and their popularity will continue to grow - with 13 million fitness tracker shipments in 2014 rising to 42 million by 2019. That means they will account for a quarter of the total shipments predicted in five years' time.

Wareable picks: The best fitness trackers you can buy

However, as we've seen with analyst forecasts in the past, smartwatches are expected to become the dominant wearable genre.

“Smartwatches are already the second largest category of connected wearables and sales will pick up considerably in 2015," explained Johan Svanberg, senior analyst, Berg Insight. "The Apple Watch will enter the market and other major smartphone vendors will launch next generation Android Wear devices.”

The Apple boost is backed up from another report, conducted by Ipsos MediaCT, that states: "When asked which brands Americans would consider purchasing in the wearable category, Apple (62%), Google (44%) and Samsung (43%) were the top three most mentioned brands. Fitness brands were also highly mentioned, with Fitbit (31%) ranking fourth in consideration and Nike in sixth (27%)."

The Ipsos report says that one in five US adults are ready to buy a wearable device and that the devices on sale are now more appealing than ebook readers, 4K TVs and media streamers...


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