Strava takes on fitness apps with coach-led strength workouts and rep tracking
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Written by Conor Allison

Following its spring overhaul, the platform adds guided video animations, real-time set logging, and post-workout muscle activation graphics
Strava is launching native, coach-led strength workouts directly within its mobile app, offering guided exercise animations and live set-and-rep tracking that syncs straight to athletes' Workout Logs.
Rolling out to subscribers over the coming weeks—with a sample workout unlocked for free users—the update aims to remove friction from gym-based strength training.
Each guided routine features exercise animations designed by professional strength coaches, complete with form cues, technique tips, and targeted muscle highlights.
During a workout, users can log completed reps and weights in real time, automatically populating an interactive muscle map on their finished activity post to visualize training load across specific muscle groups.
Eliminating gym friction for endurance athletes
The update aims to tackle a major barrier for endurance athletes incorporating gym work: knowing how to structure resistance training.
By providing built-in video guidance and structured routines, Strava is essentially taking on third-party fitness apps. If it takes hold with users, they won't need to jump between secondary workout apps to track gym sessions alongside their runs and rides.
The update also adds new guided running workouts, expanding the platform's native library of structured coaching routines.
Building on Strava's strength overhaul
The release builds on Strava’s major strength update from earlier this year, which introduced a dedicated Workout Log interface, new shareable post formats, and integrations with 14 partner platforms.
With strength training exceeding 500 million uploads on the platform in 2025, Strava is doubling down on resistance work as a core pillar alongside its traditional running and cycling tools.
Looking ahead to the end of the year, Strava also confirmed plans to launch additional workout series, custom workout builders, and a photo OCR feature that lets users upload screenshots of text-based training plans or notes apps to auto-populate sets and reps.
That's similar to what Whoop delivered earlier this year—making it a great time to own a wearable for the gym.