Wearables for water sports aren't a big thing yet, but Motionize is hoping to change that by launching the Superior Tracker, which it claims to be the first activity tracker for stand-up paddle boarding.
We're often suspicious of companies claiming to be the "first", but having looked around we're willing to award Motionize the title here. The device is a 9-axis motion sensor that mounts to the paddle and monitors your technique, providing real time audio feedback to get you mastering those strokes and gliding like a pro.
The wearable coach will track your paddle entry angle, stroke count, distance per stroke and deliver results to your smartphone. It also monitors your calories burned and heart rate if you pair it with a chest strap.
Read next: The best waterproof fitness trackers
The new device builds on Motionize's existing tracker for kayaking, and is available now for $99 (we're waiting to get confirmation on UK pricing).
If you're a paddle boarder, or thinking of hopping on a board some time soon, this could be a winner - but we'll have to wait and try it ourselves before commenting on how effective it is. Motionize told us that stand up paddle boarding participation has increased by 120% in the US in the past three years, so maybe it's time we gave it a go.
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By Hugh Langley
Now at Business Insider, Hugh originally joined Wareable from TechRadar where he’d been writing news, features, reviews and just about everything else you can think of for three years.
Hugh is now a correspondent at Business Insider.
Prior to Wareable, Hugh freelanced while studying, writing about bad indie bands and slightly better movies. He found his way into tech journalism at the beginning of the wearables boom, when everyone was talking about Google Glass and the Oculus Rift was merely a Kickstarter campaign - and has been fascinated ever since.
He’s particularly interested in VR and any fitness tech that will help him (eventually) get back into shape. Hugh has also written for T3, Wired, Total Film, Little White Lies and China Daily.