C&A is getting into wearable tech - with a hackathon in Brazil

Smart blazers, anyone?
C&A gets into wearable tech
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C&A is looking for up and coming wearable tech designs to sell in its stores around the world. Sure, you might - like us - associate the shop with school uniforms, but the Dutch department store chain has over 1,500 stores.

Following in the footsteps of Topshop's Top Pitch competition, C&A is partnering with the WeAr wearable tech event in S√£o Paulo, Brazil to celebrate 40 years there.

Read this: Topshop's smart clothing competition winner Loomia

The challenge for the 40 selected "young designers and makers" is to create a wearable tech device that can be manufactured at scale and sold in C&A stores. At the two day hackathon, participants will have to build prototypes with help from mentors.

The prize? The "possibility to have your item produced for future collections of wearables at C&A" (translated from the website) plus gift vouchers and some guaranteed media coverage.

If you're interested in entering or want more information, you can apply here until 3 December. The hackathon runs on 10 and 11 December at the Instituto Europeo Di Design in S√£o Paulo. Speakers include fashion tech designer Becca McCharen as well as engineers, professors and experts from Intel, Google, the Royal College of Art and IBM.

Source: ZDNet

C&A is getting into wearable tech - with a hackathon in Brazil