Hera.training smart bra hits Kickstarter

Connected clothing features real time coaching and GPS tracking
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The Hera.training connected smart bra has hit Kickstarter, which aims to deliver guided workouts for woman thanks to a bevy of sensors.

Made with Millesia a luxury bra company, Hera offers real time coaching, guiding users on getting more from their workouts. It works from a tiny unit that clips to the front of the bra itself, and will deliver stats based on speed, distance, heart rate, intensity, calorie burn and more.

Essential reading: Best fitness trackers

Unlike existing smart bras such as MyZone's, Hera weaves biometric sensors into the fabric of the bra, which will provide heart rate data.

However, it's the real time coaching aspects that really set Hera apart. Details are obviously scarce at this stage, but the Kickstarter points to updates on performance as well as encouragement mid-workout, using the sensors to track movement and reps. Plans are provides in 10 week workout timelines, although, the exact details on what kind of workouts will be provided aren't included yet.

Hera lists GPS data among the list of captured metrics, which means the bra should be good for runners as well as gym-goers, too.

We always take crowdfunding projects with a pinch of salt, and while the decision of whether to back Hera is with the individual, it looks like a merger of two wearables we already love. While the form factor echoes MyZone, it also incorporates many of the best aspects of Moov Now – while including GPS and heart rate data.

Information is a little scarce, which is concerning and the price is high at €149 for an early bird price rising to €199. However, if Hera can make its funding target and get to market, there's a every chance this could be a fantastic fitness device if the campaign is successful.

Hera.training smart bra hits Kickstarter

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James Stables


James is the co-founder of Wareable, and he has been a technology journalist for 15 years.

He started his career at Future Publishing, James became the features editor of T3 Magazine and T3.com and was a regular contributor to TechRadar – before leaving Future Publishing to found Wareable in 2014.

James has been at the helm of Wareable since 2014 and has become one of the leading experts in wearable technologies globally. He has reviewed, tested, and covered pretty much every wearable on the market, and is passionate about the evolving industry, and wearables helping people achieve healthier and happier lives.

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