Tag Heuer smartwatch line to expand with gold and diamond set models

Swiss watchmaker also ups Connected production to meet demand
Tag Heuer planning gold and diamond watches

The Swiss watchmaker Tag Heuer only recently launched its first smartwatch, but it's already setting its sights on growing its Connected collection.

That's according to a series of email responses to questions about the Tag Heuer Connected smartwatch from Jean-Claude Biver, CEO of Tag Heuer, which was first reported by Bloomberg.

Here's what Biver said: "Considering the success of the single and unique watch, we will develop a collection made out of different varieties, executions and materials at the end of next year or beginning of 2017."

Tag's CEO also teased how it could make the next generation of smartwatches a more glitzy affair saying, "The extension could include a gold and a diamond set version," which suggests the Tag smartwatch line is likely to get even pricier.

Buying guide: How to buy the perfect smartwatch

The news comes off the back of the company announcing that it's upping the production of its Connected smartwatch to meet demand, going from 1,200 units to 2,000 units per week. Tag's retailers and subsidiaries around the world have reportedly requested 100,000 Connected smartwatches - that's nowhere close to Apple Watch sales but still impressive for a premium smartwatch.

The Tag Heuer Connected smartwatch, which looks a whole lot like a Carrera watch, costs $1,500 and runs on Google's Android Wear operating system. It's also powered by an Intel Atom Z34XX processor, packs a 360 x 360 LCD touchscreen and promises all-day battery life.

While Tag appears to be banking on the success of its first smartwatch in response to the arrival of the Apple Watch, it's also offering prospective buyers the option to trade in their Android Wear-powered watch for a mechanical one in in future. If that's not the smartest way of hedging its bets, we don't know what is.

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