It's-a-me: Tag Heuer Connected x Mario Limited Edition lands

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In possibly the most bonkers collaboration of all time, Tag Heuer has launched a Mario special edition of its Connected smartwatch.

We’ve seen special editions of big-name smartwatches for large events such as the Hublot Big Bang World Cup 2018 and Champions League Edition, but now Tag Heuer has honoured the iconic 90s Nintendo plumber in the form of a $2,150 smartwatch.

So what do you get? Well the specs and dimensions remain the same as the standard Connected (which has been impressively updated by Tag Heuer over the years). This edition offers four Mario designed dials, tricked out with the colors, elements and icons from the gaming franchise.

The Timekeeping watch face has been skinned with elements from the 1985 version of Super Mario Bros. And the Heuer 02 and Orbital watch faces have been reimagined with Mario colors.

And Mario also makes an appearance in the fitness tracking elements. As you progress to your goal, all manner of Mario related animations appear on screen – eventually culminating in Mario climbing the “goal pole.” Yes, we can’t quite get our heads around this either.

The Tag Heuer X Mario Edition comes with two straps: a black leather on red rubber number is included, along with a second matching red perforated rubber band for getting sweaty. Both are stamped with the Mario ‘M’.

And while the design of the Tag Heuer Connected hasn’t changed, there are some unique elements. There’s an engraving on the crown, as well as the underside of the watch itself. And the familiar bezel etchings are also marked in red.

As usual with Swiss watch special editions, this will be limited to 2,000 pieces – and it will cost $2,150 a pop. Mamma mia!

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James Stables


James is the co-founder of Wareable, and he has been a technology journalist for 15 years.

He started his career at Future Publishing, James became the features editor of T3 Magazine and and was a regular contributor to TechRadar – before leaving Future Publishing to found Wareable in 2014.

James has been at the helm of Wareable since 2014 and has become one of the leading experts in wearable technologies globally. He has reviewed, tested, and covered pretty much every wearable on the market, and is passionate about the evolving industry, and wearables helping people achieve healthier and happier lives.

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