Tag Heuer Carrera Wearable 01: CEO reveals name of first luxury smartwatch

CEO Jean-Claude Biver name drops the Android Wear device to Wareable
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Tag Heuer CEO Jean-Claude Biver has name dropped the company's forthcoming Android Wear smartwatch to Wareable during an exclusive interview, referring to the device as the Tag Heuer Carrera Wearable 01.

As part of a wider feature on the differences between Intel Inside and Swiss Made, the CEO told us:

"There is no other choice for Tag Heuer than to have all its DNA, all its watchmaking emotion and flair into the connected watch. Somehow, one should not see from a certain distance the difference between a Carrera Heuer 01 and a Carrera Wearable 01."

The Tag Heuer Carrera - Heuer 01 (pictured above) was officially revealed at Baselworld 2015 back in March; let's hope the Carrera Wearable 01 follows some of the design cues as it's a stunning looking watch.

Upgradeable components

The Tag Heuer Carrera Wearable 01 could be the first upgradeable Android Wear device. Earlier this year we spoke to UK communications manager Alexandra King, who explained that a key focus for Tag would be the lifespan of the product.

"The watch will change the technology as it develops, Jean-Claude Biver was clear about that," she told us. "We want to be able to change the technology but keep the watch elements.

"If your child completed their Masters degree, you might want to give them a watch. We want to create something that will stay on your wrist for a lifetime, that's what Tag Heuer does. And as the technology changes, it will change."

Biver recently revealed that its first smartwatch, built together with Google and Intel, will go on sale in October or November 2015 for $1,400.

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Paul Lamkin


Wareable Media Group co-CEO Paul launched Wareable with James Stables in 2014, after working for a variety of the UK's biggest and best consumer tech publications including Pocket-lint, Forbes, Electric Pig, Tech Digest, What Laptop, T3 and has been a judge for the TechRadar Awards. 

Prior to founding Wareable, and subsequently The Ambient, he was the senior editor of MSN Tech and has written for a range of publications.

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