Pebble has been given an update to turn the ubiquitous smartwatch into a fully-fledged activity and sleep tracker.
Hands on: Pebble Time review
The software tweak will enable users to track their stats in the background, as they continue to use the watch normally, for notifications and running apps.
Bookmark us: For all your wearable news
The software update will enable the device's built in sensors to collect step and distance information, as well as track the quality of sleep, as well.
However, Pebble is not opting to create its own health ecosystem, as we've seen from the likes of Apple, Google and even smaller brands like Runtastic. Instead, Pebble is happy for its sensor tech to be used in the background, while the collation and analysis is left to the likes of Misfit, Jawbone and Swim.com.
Best budget smartwatches: Pebble, Sony, Samsung and more
The existing Misfit for Pebble app has been updated to allow continuous data tracking and sleep monitoring and Jawbone has launched its UP app for Pebble, much like the iOS version, which was recently revealed.
Swim.com is also launching an app, which will enable the Pebble to track distance, pace, strokes, and efficiency while in the pool.
Myriam Joire, evangelist for Pebble, said: āAt Pebble we believe that providing customers with a world-class experience means working with app partnersā¦that take full advantage of this new functionality, and Pebble's class-leading multiday battery life."
Pebble is also cutting the price of the Pebble across the world, with the original version costing Ā£99/$99/ā¬129 and the Pebble Steel Ā£179/$199/ā¬229.
Essential reading: The best Pebble apps
Aside from Pebble's desire to add more health tracking data to the Pebble ā a symbolic move on the day the Basis Peak activity tracker was announced ā the move also shows the industry beginning to open up.
With less emphasis on specific hardware, new battle lines are being drawn about which company you choose to track your data with, and perhaps a more agnostic wearable future with more emphasis on individual design preferences lies ahead.
Smartwatch buyer's guide: What smartwatch should you buy?
Pebble tips: Get more from your Pebble or Pebble Steel smartwatch