Here's how much the Google Pixel Watch is expected to cost in the UK and Europe

Google's first smartwatch is setting expectations high
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After months of leaks and rumors, there's not a great deal left to know about Google's first-ever branded smartwatch ahead of its full reveal on 4 October.

And after details recently emerged regarding the US pricing for the Pixel Watch, another industry whisper has now seemingly released details regarding the price tags for customers in the UK and Europe.

It already appears clear that a cellular model of the watch will be available for $399 and a Bluetooth/Wi-Fi model for $349, and now Roland Quandt of WinFuture has reported the starting price in the other two major regions.

In the UK, the Pixel Watch will start for £339, while the price in Europe is suggested to be €379. For the cellular version in Europe, that price naturally jumps, with €419 mooted as the figure.

No cellular price was quoted by Quandt in his Twitter thread, though it's fair to speculate that this will come in at just below £400.

With the pricing details all but revealed, then, it would appear Google is throwing the Pixel Watch in direct competition with the $399 / £419 Apple Watch Series 8, leaving users with a clear premium option to pick from no matter if they have an Android device or an iPhone.

As one is a well-established market leader nearly a decade into its dominance, however, the initial challenge for the Pixel Watch will be to usurp Samsung and become the clear Wear OS favorite.

It's not necessarily fair to lump this much pressure on a first-gen device - not least one from Google, which has a history of hardware hiccups - but the asking prices certainly means it'll have to hit the ground running in order to gain serious traction.


Conor Allison

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After starting life in tech journalism as an eager news reporter at Digital Spy, Conor’s enthusiasm was quickly dampened by the never-ending cycle of stories relating to exploding Galaxy Note 7 devices and Donald Trump’s early Twitter antics.

He moved to Wareable Media Group in 2017, initially covering all the latest developments in smartwatches, fitness trackers and VR.

Conor made a name for himself writing about trying out translation earbuds on a first date and cycling with a wearable airbag, as well as covering the industry’s latest releases.

He's gone on to become a wearables expert, and helps people get more from their wearable tech, via Wareable's considerable how-to based guides. 

Conor is also a committed cyclist and gym-goer, which enables him to pass judgment on the latest and greatest sports wearables.

Following a stint as Reviews Editor at Pocket-lint, Conor returned to Wareable Media Group in 2022 as Editor-at-Large.

With awkward dating and risky commuting in the past, he now spends his days writing, editing, and thinking up new ways to style out testing multiple wearables at once.

Conor has also contributed to British GQ, Wired, Metro, The Independent, and The Mirror. 


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