Apple hasn't got just one smartwatch. It has 29 of them. That's how many Apple Watch designs you can choose from, following the launch of a number of new designs at the company's big September event.
In fact, if you count the different variations of sizes the choice jumps up to 50.
To help you choose the perfect Apple Watch for you, we've found every model and design for your delight and delectation. Check out our galleries to find your perfect combo.
The basic Apple Watch comes in 38mm and 42mm cases and has stainless steel, Sport or leather straps. The display is covered in sapphire crystal. There are 12 different models to choose from, with 8 coming in both size variants. That's 20 in total, including the new Product Red duo. Since launch, Apple has killed off one of the designs - the darker leather tan version.
Prices start from Â£479.
Apple Watch Sport
The Apple Watch Sport features anodized aluminum cases and comes in silver or space grey. They boast strengthened Ion-X glass and colourful, durable straps. There are eight designs to choose from, with the basic rubber straps (including a zesty new orange) all in the smaller and larger sizes. The new rose gold and gold versions, with lavender, stone, antique white and midnight blue straps all come in just the one size - a couple of 38mm ones and a couple of 42mm ones. In total, you have a choice of 12 Apple Watch Sport models. The green and salmon pink models that launched originally have seemingly been dumped.
Prices will be starting from Â£299
Apple Watch Edition
The Apple Watch Edition models have 18-karat gold cases in yellow or rose, and sapphire crystal displays. There are six designs in total, with two of these coming in both size options, so eight in total. You'll be forking out at least Â£8,000 for one of these limited edition numbers. The new Autumn 2015 models are the yellow gold and black 42mm model, with classic buckle, and a rose gold and midnight blue offering, also in the same size.
Apple Watch HermÃ¨s
Apple has partnered up with the French fashion house HermÃ¨s to launch three new high-fashion, hand-stitched leather bands. That's three designs - Single Tour, Double Tour and Cuff. Single Tour comes in both sizes and three colours, Double Tour is 38mm only and comes in one of four leather strap colours and Cuff is a one off, 42mm, brown model. So that's 10 HermÃ¨s designs to choose from.
Prices start from Â£1,000