Forget GoPro, Google has eyes on Jawbone

Search giant is considering a strategic investment in the fitness tracker company

At the tail-end of 2014 we reported that Google may be in the market to gobble up a wearable tech company, with CCS Insight predicting the search giant could make a GoPro takeover.

However, it's looking more likely that Jawbone is a prime investment target for the Big G, with re/code reporting that Google is considering making a strategic investment in the fitness tracker brand.

Must read: Everything you need to know about the Jawbone UP3

While a full-takeover isn't on the cards, according to the report, there are claims that Google fancies pumping a fair bit of cash into the San Francisco based company.

With recent speculation suggesting Jawbone has a pretty substantial cash-flow problem, and the delay problems the UP3 tracker has faced, Google's purported investment looks perfectly timed.

The re/code report does, however, state that an investment value is still to be decided, with the two companies still discussing the terms.

Essential reading: Apple Health vs Google Fit

With Google Fit now firmly placed as part of the Android ecosystem, an investment in Jawbone - with its multi-app and multi-device compatibly - certainly makes sense.

We'll be keeping a close eye on this one.

Essential reading: Jawbone UP3 review


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