A new report into the habits of users of the big fitness tracker apps has found some surprising data about the growth of big brands, and found some interesting differences between them.
Unsurprisingly, the report by mobile analytics firm 7Park Data showed that Fitbit enjoyed the lion's share of engagement, logging 72.68% of usage time of the sample. What's more, the company bucked the commonly held view that users drop off, maintaining user engagement after Christmas, according to the report.
"After capturing a new wave of daily active users thanks to seasonal enthusiasm during the holidays, Fitbit maintained its user engagement and continued the trend of keeping post-season fitness converts in 2016," the report read.
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However, what's more interesting is the growth of Under Armour as a force in fitness tech. Under Armour Record's users grew by 606.6% according to the study, followed by Garmin Connect with 193.6%. To put that in perspective, Fitbit grew by 124.2%. Perhaps that's the reason for Fitbit investor's itchy trigger fingers.
However, Under Armour has a long way to go. The company only achieved 7.16% of the total user sample, so it's still pretty small fry.
"Under Armour Record is integrated with all other Under Armour's fitness and nutrition apps, allowing users to track all their activities in one place. This may explain the app's rapid adoption and growth," the report concluded.
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