Toshiba WERAM1100 activity tracker set for US launch

Spotted at the FCC, the Japan-only wearable is heading west
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Toshiba unveiled the WERAM1100 activity tracker back in August in its homeland but now it seems the Japanese electronics company's wearable is set for a wider release as a filing has shown up at the FCC.

Toshiba's activity tracker boasts a two week battery life and is designed to take on the likes of the the Misfit Flash or the Jawbone UP Move at the lower end of the market.

The WERAM1100 packs in the traditional lifestyle band features such as step counting, distance recording, calorie counting and sleep statistics and the two week battery life is a result of "signal processing technology expertise that Toshiba has cultivated in its semiconductor business".

Toshiba's fitness band is also able to determine activity levels and whether the user is asleep - eliminating the need to enter a specific modes on the accompanying smartphone app.

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In terms of its feature set, it's hardly a unique device and it's not really offering anything different to the consumer as to what is already widely available.

It is another indication that established tech brands want in on the wearable tech revolution. Let's just hope that, unlike the tablet market that was saturated with substandard devices in its formative years (with Toshiba definitely guilty in that respect), the electronic giants can tap into their heritage and areas of expertise to enhance the options for consumers.

In the case of the WERAM1100, the battery life looks to be the major selling points - let's hope it stands up when it comes to review time.

The WERAM1100 wristband is available in black, light grey, pink and blue-green in Japan - there's no word yet on an official US release date or price but, as ever, Wareable will keep you updated.

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Wareable Media Group co-CEO Paul launched Wareable with James Stables in 2014, after working for a variety of the UK's biggest and best consumer tech publications including Pocket-lint, Forbes, Electric Pig, Tech Digest, What Laptop, T3 and has been a judge for the TechRadar Awards. 

Prior to founding Wareable, and subsequently The Ambient, he was the senior editor of MSN Tech and has written for a range of publications.

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