Whoop is adding stress tracking and weightlifting rep counting – and slashing the price of its subscription model.
The price of 12 and 24-month subs are getting slashed by around 20%, although rolling one-month prices remain the same.
• 12-month WHOOP Membership: $239/£229 (previously $300)
• 24-month WHOOP Membership: $399/£384 (previously $480)
But that’s not the only thing that’s changing.
Will Ahmed revealed that a new Stress Monitor feature was being added, with Dr. Andrew Huberman, an American neuroscientist.
And he also revealed that the company would add weightlifting and rep tracking, with a new Muscular Strain score.
Finally, there’s also set to be a large overhaul of the home screen as well.
These are the new features that Will Ahmed hinted at in an interview with Wareable last year.
There’s no detail on the type of features we’ll see, and we’re very curious about how stress tracking will be implemented. We’ve been critical of stress tracking on Fitbit devices for a lack of meaningful and actionable data.
One thing that Whoop has done well is making its data actionable and easy to understand, so we hope it can bring something new to the idea of stress tracking.
The features also address one of the problematic aspects of Whoop – that there’s very little benefit to wearing the device between wake-up and bedtime. With all of the analysis performed at night, you can get 90% of the experience without wearing it all day.
These updates make Whoop more useful, and we’re all for that.
The changes haven’t rolled out yet, so keep an eye out for it landing in the coming days.
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