In 2016, it was the king of the wearables and Fitbit is likely to be the most popular wearable tech brand in 2017 keeping the likes of Apple and Garmin at bay. Its fitness trackers are easy to wear, simple to use and have great apps behind them. We might even see our first Fitbit smartwatch this year.
With a range from $59.99 right up to $249.95, Fitbit has done its best to cater to everyone looking to buy their first fitness tracker.
Essential reading: Fitbit Charge 2 v Garmin Vivosmart HR+
For many people, wearable tech still seems a bit scary. Fitbit has succeeded because it isn't scary, even if you're just trying to move more.
Read on to find out what Fitbit is right for you. Whether you fancy a Flex 2, Charge 2, Surge, Alta or Blaze, we've spent plenty of time with them to help you decide. Here's a rundown of all the Fitbits currently on sale.
Fitbit Charge 2
With the updated Charge, there's a wealth of new features including guided breathing, interchangeable bands, a larger screen and new data tracking with VO2 Max. If you want basic step/sleep tracking, it's there – but if you want to take things further, you can.
Read this: Fitbit Charge 2 tips and tricks
The Cardio Fitness Level feature is one of our favourite additions. It's a proper fitness metric that's new to the company's ecosystem – and one that we hope to see evolve over time to become even more useful. The Charge 2 also offers a guided breathing exercise, making sure you're not inhaling too deeply or exhaling too quickly.
The size of the display on the Charge 2 is just right and the device sits better than the Surge does on the wrist, which is a relief. The overall design is oddly pleasing, perhaps because the display is larger than Alta's but still smaller than the Surge, which means you get to see a little more information without it being uncomfortably big.
A massive new update adds some much-asked-for features including workout pause, a battery indicator, viewable heart rate zones, new clock faces and vibration support for Fitbit's guided breathing.
Buy it if you… want the most personalised health and fitness data that a Fitbit can offer.
Wareable verdict: Fitbit Charge 2 review
Half smartwatch, half fitness tracker, the Fitbit Blaze offers heart rate data and built-in workouts all on the wrist. Designed with customisation in mind, you can switch the screen element in and out of different style bands.
Read this: Fitbit Blaze tips and tricks
Gym bunnies will approve of the automatic exercise detection and biometrics, but it's disappointing for runners and cyclists, as it still relies on your smartphone for GPS data. A new update is set to bring the same cardio fitness levels and guided breathing features from the Charge 2 to make the hybrid a more feature-packed option.
Buy it if you… are a fitness beginner who likes having a big screen to view activity tracking and workout stats.
Wareable verdict: Fitbit Blaze review
Fitbit's sleekest tracker keeps things simple and in many ways the Alta harks back to the original Flex, albeit with a 2016 twist. Standard activity and sleep tracking is the order of the day, with steps, calories and distances displayed on the enhanced screen, which also displays calls, SMS notifications and calendar updates.
Read this: Fitbit Alta essential tips and tricks
It's a big visual upgrade from the older Charge and Flex, and there are tonnes of customisation options for giving it a personal look. However, it's certainly not a game-changing fitness device.
Buy it if you… want something that's stylish, affordable and keeps activity tracking simple.
Wareable verdict: Fitbit Alta review
Fitbit Flex 2
In terms of tracking the Flex 2 covers the bases; monitoring steps, calories, active minutes, hourly activity and sleep. You also get the benefit of Fitbit's SmartTrack tech to automatically recognise and track workouts, including walking, running, cycling and aerobic workouts.
Essential reading: Fitbit Flex 2 tips and tricks
The Flex 2 is 30% smaller than the original, but the real story here is that this is the wearable tech heavyweight's first swim-proof tracker. With its new water-resistant design, you get swim tracking features, letting you automatically track pool sessions and delivering metrics on laps, duration and calories burned.
Buy it if you… like swimming, obviously.
Wareable verdict: Fitbit Flex 2 review
The Surge is still the priciest Fitbit you can buy and was originally billed as the company's sports super watch. That's harder to build than it sounds but the Surge is still worth a look if you want GPS for running routes (though its accuracy is debatable) as well as everyday activity tracking. It has a 5 ATM water resistance rating, though Fitbit advises against wearing it in the pool.
Essential reading: Fitbit Blaze v Fitbit Surge
A few more biggies that the Surge alone enjoys – music control and text notifications as well as Caller ID. Music is only during workouts but still might sway you over one of the other trackers.
Buy it if you... want a GPS sports watch that doesn't overload you with stats, and you don't care so much about looks.
Wareable verdict: Fitbit Surge review
A bit of a retro tracker, the One is now the same price as the Flex 2, which is odd. It differs by coming in a clip-on form factor, handy for bras and suchlike. It also has a clock and, like the Charge, offers elevation tracking.
Sleep tracking is onboard, but with no automatic detection, and there are no extras like automatic exercise detection either. It will work with Fitbit's new Sleep Schedule mode though. You get the same app and steps/distance tracking for a nice price in an inoffensive device. It's a bit fugly, but the OLED shows you fitness stats. Plus the battery life is a winner at ten days or more.
Buy it if you… need a no-nonsense tracker to clip to your bra/waistband and hate charging.
The budget option of the line-up, the Fitbit Zip is pretty basic next to all the trackers above. So what do you get? As with the rest, the Zip will track your steps, calories and distance as well as telling you your active minutes for the day. There's no sleep tracking and no altimeter to record elevation. There is a clock function on the small display, and it also wirelessly syncs to your phone and comes in some funky colours.
Sweat, rain and splashproof with a whopping six-month battery life, the Fitbit Zip is well worth a look although it's got stiff competition from the Misfit Flash, the Jawbone UP Move and the Withings Go.
Buy it if you… are really, really on a budget and won't upgrade anytime soon or you just want to try a beginner device you won't mind losing.
Fitbit Charge HR
Before the Charge 2 came along, the Charge HR was our top overall Fitbit. So why is it a good fit for most people? Well, it might not be as attractive as the Alta or the Blaze, but it has a feature set that still puts it up there with the priciest Fitbit trackers. It still has a neat form factor and a five-day battery life. Plus it's more affordable now its successor has come along.
Read this: Fitbit Charge HR tips and tricks
The main difference between the Charge HR and the cheaper Fitbits below is the continuous heart rate tracking which tracks your bpm all day (and night), not just when you're running or working out. The small OLED screen shows your activity stats plus Caller ID, and there's now automatic exercise detection too, thanks to an update.
Buy it if you… are interested in seeing how your resting heart rate changes as you get fitter but don't want to cough up the extra cash for a Charge 2.
Wareable verdict: Fitbit Charge HR review
Still on sale, despite the Flex 2 arriving, the original Flex still offers good value for money, especially with a recent price cut… at least in the US. The Flex is the oldest wrist-based tracker of the lot and offers accurate tracking, handy light notifications and between five and seven days' battery life – plus it's water resistant too.
If you're looking to save money and you only care about tracking – no clock, no Caller ID, no messages – then the Flex is a good shout. It still offers sleep tracking and a silent alarm. It's also handy if you don't like Fitbit's style because you can buy a Tory Burch accessory to completely cover it up.
Buy it if you… can't afford a premium Fitbit but you need a comprehensive tracker that looks good too. Still, you'd be better pre-ordering the Flex 2.
Wareable verdict: Fitbit Flex review
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