Skydiving, surfing and volcano selfies, there are some amazing things you can do with a GoPro - check out our pick of the best action videos for an idea of the sort of things people are capturing.
Now the Tour de France wants a piece of the action cam action - GoPro has been confirmed as the official camera of the event. The race will see GoPros strapped to the cyclists of the Velon, the group of 11 top UCI World Tour Cycling teams.
Essential reading: The best action cams
ASO, the race organiser, wants to provide never-before-seen footage of the 3,360-kilometre race, engaging their audience and spreading excitement. As the race flies through France, GoPro will be capturing the wheel to wheel action, which you'll be able to find through the ASO or via GoPro's YouTube, Instagram, Facebook and Vine channels.
Along with footage coming from handlebars throughout France, GoPro wants spectators to join in with their 'Ride of the Day'. If you send in your own content of the Tour de France, you could win yourself a trip to the finishing line in Paris - all VIP access.
Then again, if you're the type that never wins anything, you might have more luck getting the GoPro Bike Kit which they'll be giving away every day of the tour.
GoPro recently unveiled the $299 GoPro Hero+ LCD, which is a revamp of the original Hero model and is squarely aimed at extreme sporty types who want to quickly slap their action onto YouTube. The action cam specialist has also teamed up with Google for its VR Jump platform.