Apple, Snap and Facebook met with AR suppliers at CES 2018, says report

The race to smartglasses is well and truly on
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Plenty of companies used CES 2018 to unveil their wares for the upcoming year, but it's perhaps what we didn't see that will make the biggest waves in the space, as some of the industry's biggest players reportedly used the show to map out their AR plans with suppliers.

That's according to Bloomberg, who indicates that Apple, Facebook and Google all met with representatives of companies that build components for smartglasses. The report also notes that both LG and Samsung have already ordered parts from AR suppliers in order to build prototypes to test.

Read this: Apple's reality - all the details on its AR exploits

It wasn't just companies meeting with suppliers, either, as Snap and Xiaomi were said to be in contact with potential partners over the production of their own smartglasses.

With insider whispers and pages of patent filings swirling around the space for some time, it comes as no real surprise to hear plans are reaching a more formal stage. Apple CEO Tim Cook has been on record for some time with his ambition to enter the platform, Snap Spectacles were mooted as the starter before more advanced AR smartglasses and Google, well, we all know about Google Glass (which has now found new life in an Enterprise Edition).

Facebook supremo Mark Zuckerberg has also been open about his company's dip into the space, and Samsung — who debuted a prototype for its Relúmĭno glasses at the tech show — have long been one of the more experimental of the big companies.

And while the prospect of the finer points being worked out is exciting in itself, it also potentially gives us a hint towards the timeframe for when we can expect hardware to actually arrive.

If details are being arranged now in back rooms, perhaps it isn't crazy to think that Apple could be set for an unveiling in 2019, as hinted. As for the rest exploring the space, the race appears to be hotting up.

Apple, Snap and Facebook met with AR suppliers at CES 2018, says report

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Conor Allison


Conor moved to Wareable Media Group in 2017, initially covering all the latest developments in smartwatches, fitness trackers, and VR. He made a name for himself writing about trying out translation earbuds on a first date and cycling with a wearable airbag, as well as covering the industry’s latest releases.

Following a stint as Reviews Editor at Pocket-lint, Conor returned to Wareable Media Group in 2022 as Editor-at-Large. Conor has become a wearables expert, and helps people get more from their wearable tech, via Wareable's considerable how-to-based guides. 

He has also contributed to British GQ, Wired, Metro, The Independent, and The Mirror. 

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