Apple just announced a bunch of new watchOS 5 features at WWDC 2018, but it also took some time out to celebrate Pride with an-all new nylon band.
The company typically introduces a Pride Apple Watch band every year, and this year the company has gone ahead and redesigned the band with slimmer rainbow stripes. What's more, the profits will go toward LGBTQ advocacy organizations.
Those organizations are Gender Spectrum, GLSEN, ILGA, PFLAG, The National Center for Transgender Equality and The Trevor Project. But that's not all, Apple is also partnering the new band with a new Pride watch face with a similar design. The watch face is simple, showcasing the pride rainbow with the time.
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It'll be available to download directly after Apple's WWDC keynote from the face gallery on the iPhone's Watch companion app. The Pride band is available for $49 on Apple's website and will roll out to Apple Stores in 35 countries, including the US, UK, Australia, Japan, Germany, France, China, Canada, Brazil and more.
In addition to the Pride Edition nylon band, Apple is debuting several new sport band colors: marine green, peach and sky blue.