The Apple Watch has finally gone officially on sale, after spending the last two weeks on pre-order.
There are still none to buy in-store after Apple reportedly sold 2.3m watches in the first week of its soft launch, but those who got their orders in early will start to receive watches from today.
However, Selfridges in London, Dover Street Market in Tokyo and London, Maxfield in Los Angeles, Colette in Paris, the Corner in Berlin and 10 Corso Como in Milan are all expected to have limited stock.
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Online orders are still estimated to ship in June.
Apple has also opened the doors to its new app store for the Apple Watch, which the WSJ reports to be 3,000 strong on day one. It's important to remember that Apple Watch apps are extensions of iPhone ones, and the two must work in tandem.
Apple's keen for interactions with the Watch to be kept to a minimum – 10 seconds is the limit – so many apps will throw users back to their iPhone for anything more complicated than glancing or tapping.
As Apple launch days go, it's certainly one of the more underwhelming. The company has tried to keep the traditional crowds away from its doors – most likely because it knew that it was unlikely to satisfy the demand of online orders.