Future Oura smart rings could feature payment support and replace your keys

After acquiring startup Proxy, a raft of potential features have been unlocked
Oura photo 1
Wareable is reader-powered. If you click through using links on the site, we may earn an affiliate commission. Learn more

Oura could soon offer payment support and digital key replacement, with the smart ring maker announcing it has acquired digital identification startup Proxy.

Though the Finnish company has focused primarily on fitness tracking, recovery insights, and sleep monitoring with devices like the Oura Ring (Generation 3), the move suggests it's looking to expand into more general smart features with future iterations.

The most obvious feature to be added in a potential Oura Ring (Generation 4) would be payment support - something now widely available on wrist-based wearables - though, according to Oura CEO Tom Hale, Proxy climbing aboard should help the company move into other areas, too. 

"We are thrilled to collaborate with the innovative Proxy team to expand our addressable market, paving the way for new opportunities in areas such as payments, access, security, identity, and beyond," they said in a blog post announcing the acquisition.

Previously, Proxy has worked on building a digital identity signal platform for mobile devices and wearables in order to replace keys, cards, badges, passwords, and apps. 

Potentially, then, the next-gen Oura Ring could include a whole boatload of new features that take it well beyond the boundaries of just a fitness tracker. 

The move also comes at a time of huge growth for the company.

It recently announced an expansion into Best Buy's brick-and-mortar stores, while 2022 also saw it strike collaborations with Gucci and Strava, as well as hit the milestone of the one-millionth Oura Ring being sold. 

All in all, the future looks bright. And while there's no telling when the Proxy acquisition will bear fruit, it's fair to assume we'll see some serious development in the company's next major product. 

How we test

Conor Allison


Conor moved to Wareable Media Group in 2017, initially covering all the latest developments in smartwatches, fitness trackers, and VR. He made a name for himself writing about trying out translation earbuds on a first date and cycling with a wearable airbag, as well as covering the industry’s latest releases.

Following a stint as Reviews Editor at Pocket-lint, Conor returned to Wareable Media Group in 2022 as Editor-at-Large. Conor has become a wearables expert, and helps people get more from their wearable tech, via Wareable's considerable how-to-based guides. 

He has also contributed to British GQ, Wired, Metro, The Independent, and The Mirror. 

Related stories