This Moxo wearable can measure how you're feeling

An MIT Media Lab startup wants to track all the feels
Wareable is reader-powered. If you click through using links on the site, we may earn an affiliate commission. Learn more

Are you any good at hiding how you feel? It wouldn't matter if you were wearing Moxo, a wearable sensor from MIT Media Lab spin-off mPath.

Moxo measures changes in skin conductance (electrical changes across the skin) and works together with a pair of eye-tracking glasses, or GoPro cameras, to determine emotions in the wearer including stress, frustration and boredom.

The startup calls the process emototyping - great word - which essentially consists of tracking changes in physiological arousal and the sympathetic nervous system. It's similar science to what we've seen cited by emotion sensing wearable startups over the past 12 to 18 months.

Read this: It's AR Week - Check out all this week's stories at our hub

So what to do with all this power? So far Colorado based mPath has worked in market research with brands like LEGO, Google, Best Buy and Hasbro. The eye tracking component means that, for instance, if a participant is shown a variety of products, the team can pinpoint exactly when their levels of interest starts and finishes.

More interesting is Moxo's use in education, working with the Boys and Girls Club in the US. So, for instance, it can detect when a child is struggling to concentrate on reading by looking around the room. Plus in tests, founder and CEO Elliot Hedman says that they found that a treat, such as a game, before a reading task improved levels of engagement more than a reward afterwards.

Source: MIT News

This Moxo wearable can measure how you're feeling

How we test


Sophie was Wareable's associate editor. She joined the team from Stuff magazine where she was an in-house reviewer. For three and a half years, she tested every smartphone, tablet, and robot vacuum that mattered. 

A fan of thoughtful design, innovative apps, and that Spike Jonze film, she is currently wondering how many fitness tracker reviews it will take to get her fit. Current bet: 19.

Sophie has also written for a host of sites, including Metro, the Evening Standard, the Times, the Telegraph, Little White Lies, the Press Association and the Debrief.

She now works for Wired.

Related stories